In advance of this weekend’s highly anticipated rematch, Dove Men+Care is launching the #REPtheRIVALRY campaign which celebrates the bonds between the biggest college basketball rivals.
The storied Tobacco Road rivalry shares many things — except for the jersey. That’s why, in anticipation of March Madness, Dove Men+Care will bring Duke and UNC together by turning the jersey into a symbol of unity.
Dove Men+Care has partnered with menswear designer Don C. – founder of Streetwear to create limited-edition jerseys that are inspired by the history and culture of Duke/UNC, with a vintage-inspired look. These jerseys will be available exclusively to these fans as well as former players Antawn Jamison and Jay Williams, inspiring all basketball fans to rep their own rivalries throughout the tournament.
Fans will be able to get their hands on this exclusive jersey by joining us on March 9th from 12:00-2:00pm EST at the Tobacco Road Sports Café (1118 Environ Way Chapel Hill, NC 27517) in Chapel Hill, NC. About the Tobacco Road jersey: The most significant road in college basketball, Tobacco Road, is a 10 mile stretch that connects the most heated rivalry together. Split down the middle, the diagonal slash that is stretched across the chest of the jersey is filled in with the two school’s signature blue shades. The Route 15 sign, the highway that Tobacco Road is named from, is stitched at the base of the slash. On the back, the “11” represents the combined number of championship titles that the two schools share.
For more information on #REPtheRIVALRY, follow @dovemencare and visit dovemencare.com/reptherivalry. In addition, see below for images of the Tobacco Road jersey and the inspiration behind its design.